Developing Augmented Reality Hybrid Marker using Pictorial Quick Response Code for Community Products

Abstract

Applying augmented reality technology correctly helps businesses grow and attract more consumers, but using the marker that is the QR code does not directly interpret. On the other hand, if using pictorial markers, although they can convey meaning, it still takes time to process to extract the hidden information. This paper proposes to develop the hybrid marker for augmented reality by mixing the community brand image with the QR code for community product entrepreneurs, and develop the mobile application for scanning the hybrid marker then respond to the augmented reality content in several styles. The hybrid marker was generated into two modes. The opacity layer mode was set the opacity value of QR code to 55%. And overlapping mode is designed to invert the pixel color between pictorial band image and QR code. This system was evaluated in black-box testing. As a result, the efficiency of the hybrid marker and mobile application is the highest level of user acceptance while being used in this system.