Developing an Organizational e-Learning Usage Model: A Qualitative Study on the Case of Lebanon

Abstract

The study aims to investigate the factors that impact e-learning adoption among employees in Lebanese corporations. While prior research has mainly focused on developed countries, this study aims to fill the gap in understanding e-learning adoption in the context of Lebanon. A qualitative exploratory study was carried out with 12 employees and managers from four organizations using e-learning solutions. The study identified several key factors that influence positive attitudes towards e-learning, including management support, recognition, access to resources, and more. A model based on the Technology Acceptance Model 3 was then proposed to better understand e-learning usage within Lebanese corporations and provide guidance on improving e-learning adoption rates. To enhance e-learning adoption among employees, it is recommended that Lebanese corporations prioritize management support and recognition, establish regular monitoring practices, improve communication, provide relevant and quality content, implement user-friendly and interactive platforms, incorporate gamification elements and recognition tools, reduce barriers, and emphasize the personal and professional benefits of e-learning. It is important for corporations to continuously monitor and adapt their e-learning strategies to fit the subjective norms and social environment of their employees. This study offers valuable insights and practical guidance for corporations looking to implement e-learning solutions and improve adoption rates among their employees. It serves as a reference for future research on e-learning adoption in Lebanon and highlights the need to understand the factors that influence e-learning adoption to improve the success of e-learning programs and enhance organizational performance and employee development.