Abstract
The medical hub industry is one of the industries that use new technologies and innovations as a mechanism to drive the economy in the future. With advances in technology, innovation, and personalized health, it plays an important role in supporting health care and livelihoods. Health promotion, prevention and treatment of disease, and physical rehabilitation are necessary to ensure good health and safety in life. The objective of this study is to develop a causal relationship model of the actual adoption of technology and innovation for health in Thailand and to check the consistency of the causal relationship. The research data was collected by an online questionnaire from 800 people who had used technology and innovation for health while living in Thailand from a simple sampling using a causal relationship model and a structural equation (SEM). This research has noted relationships between health belief, ease of use, credibility, consumer innovation, perceived usefulness, and attitude toward use that have a direct positive correlation with the adoption intention and actual adoption of technology and innovation. Additionally, the results also reveal that perceived credibility is one of the most important predictors of the intention to actually adopt healthcare technology and innovation. 
 
 Received: 17 May 2023 / Accepted: 26 July 2023 / Published: 5 September 2023
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