Abstract

Value co-creation is an effective method of realising supply chain appreciation and the core of value co-creation is interaction. This paper analyses the appreciation behaviour of supply chain from four aspects of interaction between enterprises alliance, interaction between enterprise alliance and consumer, interaction between consumers group and interaction between other parties. On this basis, build up appreciation capability index system of supply chain and set up the appreciation capability determination model of supply chain in order to measure the appreciation capability of supply chain.

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