Abstract
The graphic art includes all activities related to the preparation, production and finishing of printed works on different types of substrates. According to the Chamber of Industry of Graphic Arts and the Union of Industrial Lithographers of Mexico, this sector needs to implement strategies for modernization that will strengthen the national economy and at the same time will lead to international markets. On a base of forty case studies this research uses a qualitative method and open interviews to investigate the most important triggers that lead to the printing industry in Mexico toward technological modernization. In a second stage, a quantitative approach and Likert summative evaluation were used to measure the impact of these factors. Based on the analysis of these case studies and the determination of these detonators, a methodology for technological modernization was proposed, which will serve to guide these companies strategically towards modernizing its processes. Finally, a case study is presented in a lithographic company where the methodology was implemented and resulted in improving their productivity and modernizing their processes without a big investment.
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