Abstract
The aim of this study is to aid individuals in selecting the most suitable e-wallet among five alternatives (Go-Pay, OVO, Shopee-Pay, DANA, and LinkAja) based on criteria such as Price and promotion, Ease of use, Fea- tures, Merchant availability, and Security. The research involved distrib- uting questionnaires to 111 respondents via Google Forms and employed a quantitative approach utilizing the Analytic Hierarchy Process (AHP) model. The findings revealed that Go-Pay was ranked as the top e-wallet alternative, followed by OVO, Shopee-Pay, LinkAja, and DANA. This research is intended to serve as a valuable guide for users in making in- formed choices regarding the e-wallet that aligns best with their prefer- ences and needs. Keywords: e-wallet, security, ease of use, features, merchant availability, prices and promo- tions
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
