Abstract
The aim of this study is to aid individuals in selecting the most suitable e-wallet among five alternatives (Go-Pay, OVO, Shopee-Pay, DANA, and LinkAja) based on criteria such as Price and promotion, Ease of use, Fea- tures, Merchant availability, and Security. The research involved distrib- uting questionnaires to 111 respondents via Google Forms and employed a quantitative approach utilizing the Analytic Hierarchy Process (AHP) model. The findings revealed that Go-Pay was ranked as the top e-wallet alternative, followed by OVO, Shopee-Pay, LinkAja, and DANA. This research is intended to serve as a valuable guide for users in making in- formed choices regarding the e-wallet that aligns best with their prefer- ences and needs. Keywords: e-wallet, security, ease of use, features, merchant availability, prices and promo- tions
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