Abstract
Sponge iron has become the preferred raw material for steel manufacturers due to uninterrupted domestic availability and relative stability in prices. The study aims to investigate the Performance Measurement Indices for sponge iron Industries through consideration and impact assessment of seven studied factors-Productivity Improvement, Overall Cost Reduction, Process Performance, Cooperative Business Results, New Technology Implementation, Understand the Market Trends and Strategy Diversification. The survey questions were designed to determine the impact of growth on small and medium scale firm. Data was analysed using reliability analysis, factor analysis and multiple regression analysis. The results of regression analysis suggest the significance of products and services, the way of doing business, technology development and external environment on performance of sponge iron industries. The findings suggest the urgency to lead functions of a sponge iron Industry in all levels to the same directions for achieving the success.
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