Determining Competition Power by Performance Driver Analysis

Abstract

Competition power is main indicator for performance of a corporate. But the competition concept involves different factors that have affected the performance of corporate in the industry or segment. At the same time competition has vagueness due to coming events, future decisions, and behaviors of rivals. These factors can be driver or brake for corporate performance. Hence, structure of competition requires a fuzzy and multi criteria approach. The aim of this study is to determine the competition power of a corporate based on the driver analysis concept by using fuzzy analytic hierarchy process (AHP) technique. In the study, firstly the factors that have affected the competition power of corporate and strategies were selected. Then factors have been classified as drivers or brakes according to the effects on the competition power of corporate. After these steps integrated, the model has been formed with performance driver analysis and AHP technique. The weight of factors has been calculated by using fuzzy number. At the end of the study, the competition power has been determined based on the proposed model.