Abstract

The manufacture of footwear in the State of Mexico is an activity of the utmost importance, since it represents an important source of income for the community of San Mateo Atenco; in the last ten years just over 40% of family workshops have closed. Plaza Azul has also been affected with a considerable decrease in sales volume, a situation that today is considered critical. The purpose of this research is to determine the organizational competence of the footwear producers of the Plaza Azul and from this, design strategies that allow them to increase their competitiveness. The present study is descriptive transectional type. To determine organizational competence, 5 variables are evaluated. Based on the results obtained, which show that the highest optimization factor is power structure and the highest risk factor is strategic direction. Proposals for strategies are presented to the variable of strategic management and information systems and thus optimize organizational competence and improve the overall competitiveness of footwear companies.

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