Abstract

According to the benefit sharing problem among the market competitive vehicledealers, vehicle manufacturers and auto parts suppliers consisting of three-echelon automotive supply chain, by using decentralized and centralized decision-making ways, we set up a mathematical model, which meet the coordinated conditions and achieve a win-win model for enterpricses within the supply chain.After analyzing the pricing of three-echelon vehiclesupply chain with the applicationof game theory, get the balanced result and profit at all levels in the condition of complete information. According to the interests of the entire supply chain based on the principle of contribution distribution, designed the parameters to make the entier supply chain achieving the maximize profit. We also proposed the way of determining revenue sharing system of three-echelon vehiclesupply chain. Finally, the reasonableness of the sharing factor determining method is proved by numerical examples.

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