Abstract
The influence of social networking sites (SNS) on businesses and in society in general have increased in the last two decades due to the rapid development of internet and other communication tools. Users long-term patronage of these platforms is a key determinant for businesses to harness several advantages of SNS. User’s engagement has been the focus of researchers. However, less attention is given to the affective aspect of the usage experience. To fill this gape in literature, this study proposed a conceptual model-based stimulus organism response to investigate the impact two stimulus factors on user-pleasure and how the latter influences users ‘emotional commitment. Results revealed that entertaining value and utilitarian value were positively related to user-pleasure. There was also evidence of a strong and significant impact of user-pleasure on emotional commitment. Implications of these findings for theory and practice were discussed.
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