Abstract
The article analyzes economic phenomena and processes in the dairy market of Ukraine and identifies the main factors affecting them. Based on constructing an equations system, the existence of direct and inverse relationships between the determining factors of the development of the dairy market of Ukraine was established. Determining factors were checked for multicollinearity. A dependence equation was calculated for the volumes of retail turnover of milk and dairy products based on such influencing factors as average monthly salary, consumer price index, and the volume of milk product imports. The equation shows the presence of a close relationship between the determined factors and the volume of retail turnover of milk and dairy products and also between the volume of dairy products produced and the consumption of milk per capita and the production of milk by farms of all categories — appreciable. Partial coefficients of elasticity were calculated to forecast further directions of influence of determining factors on economic phenomena and processes in the dairy products market. A controlled factor has been identified, which Ukrainian dairy processing enterprises can influence by promoting their products on the market.
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