Determinants of Shared Workspace Selection by User Attributes in Seoul: Regional, Business and Industrial Type*

Abstract

This study intends to analyze the determinants of the shared workspace in Seoul by different user attributes based on AHP and Fuzzy methodologies. Research findings indicate that the ‘Economic feasibility’ is the most important determinants, followed by the ‘Location condition.’ It is noteworthy that the ‘Business environment’ and ‘Qualitative value’ not considered as important determinants in traditional office market are sufficiently important. Among the 12 lower hierarchy components, the ‘Public transportation’ was the most important factor for all the areas and the second was ‘Operating cost saving.’ Unlike CBD and GBD, YBD workers consider ‘Operating cost saving’ as the most important determinant of shared workspace selection. This study intends to give insights and resources for shared workspace strategies to shared workspace operators and providers accordingly providing the guide for the practical real estate strategy so that the shared workspace industry can solidify itself as a viable and sustainable segment of the future office market.