Abstract
Few would doubt that the techniques of behavior therapy or behavior modification are capable of bringing about meaningful changes in behavior. In the past two decades, we have developed a plethora of intervention procedures which have proven effective in modifying a wide variety of target behaviors ranging from snake phobias to sexual dysfunctions. Despite our successes, in being able to initiate changes in behavior, we are still grappling with the difficulties involved in maintaining behavioral change over time and across situations.
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