Determinants of Length of Stay Tourists in Tanjung Puting National Park Central Kalimantan Province

Abstract

Biodiversity of flora and fauna which are owned by in Central Kalimantan province as well as high and unique (Haryanto, 2009). Potential it provides opportunities for the development of nature tourism (ecotourism) has appeal for tourists to visit and stay longer in tourist area. The purpose of the study is to analyze and quantify the determinants factors of length of stay of tourists in the tourist area of Tanjung Puting National Park. Methods in this study is survey and observation, using a questionnaire to obtain information related to both variables exogeneous or endogenous. Research location is in Tanjung Puting National Park in West Kotawaringin administrative regions, Central Kalimantan Province and conducted in April-June 2012. The Population in this study were all tourists, both foreign tourists and domestic tourists who visited attractions Tanjung Puting National Park. Types and sources of data used in this study is primary and secondary data. The samples carried through non probability sampling techniques, namely Convenience sampling or sampling based on ease (Sugiono, 2002), and the sample size was 150 respondents. Analysis tool that uses statistical analysis of test models Path Analysis using the software Amos (Analysis of Moment Structure) version 18 and SPSS version 10. The results showed (1) the tourist product and the uniqueness of the environment positive and significant impact on tourist visits, (2) the tourist product and the uniqueness of the environment positive and significant impact on Length of Stay, (3) Determinants factors of length of stay tourists are tourist products and the uniqueness of the environment.