Abstract

In line with efforts to continue to increase capital market knowledge for millennials, the Indonesia Stock Exchange (IDX) Aceh Representative inaugurated the Investment Gallery at the Faculty of Economics of Universitas Samudra. The purpose of this study was to determine and analyze the effect of investment gallery activities, investment knowledge, financial literacy, and risk preferences on interest in stock investment among students. The population in this study was students, with a sample of 144 respondents. Sampling used the purposive sampling method, and the number of samples was based on the Slovin formula. Data collection used a questionnaire, and then data editing was carried out. Data analysis technique using SPSS software to obtain a model that will explain the relationship between variables to explain investment interest. The results of this study are that investment knowledge and financial literacy variables do not have a significant influence on interest in investing in stocks. Meanwhile, the risk preference variable has a significant effect on student interest in investing in stocks.

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