Abstract
Financial investment, typically investment in stock markets, has been of great interest to business students. The aim of this study is to identify and measure the impact of different factors that can affect the investment decisions of individual investors in the Vietnamese stock market. The data was collected in June 2023 using a convenience sampling technique on 201 students of the University of Economics and Business, Vietnam National University, Hanoi (UEB) regarding their investment decisions. The results from multivariate regression show that Neutral information exerts the strongest impact on the surveyed students’ investment decisions, followed by Market psychology, Stock information, Company image, and Financial knowledge. However, Individual financial demand is not statistically significant in the regression model. The results of this study suggest that young people should have sufficient financial knowledge and other preparations to maximize return and minimize risk when participating in the Vietnamese stock market.
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