Abstract
Family Takaful is one of the service sectors that are expected to continue to drive growth in the economy. Thus,the family Takaful market continues to play an important role in supporting economic and social development.However, in Malaysia, family Takaful market is still at a lower penetration level if we were to compare to otherdeveloped countries even though the Takaful industry continues to sustain strong performance amidst challengesin a competitive environment. Evidence has shown that the percentage of society covered by family Takafulcontracts in Malaysia is still very low compared to conventional insurance. Therefore, the study aims to proposea conceptual framework for the determinants of family Takaful demand in Malaysia. From a review of theliterature available in this particular area of interest, there are two categories of factors that are found to be themain determinants of family Takaful. These factors are the socio-demography and economic factors.
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