Research on the marketing strategy of agricultural product community e-commerce

Abstract

With the continuous progress and development of the “global e-commerce era”, China's community e-commerce of marketing environment of agricultural products is growing rapidly. At present, the level of e-commerce development in various regions of China is not balanced, resulting in farmers in many regions still lacking marketing awareness of community e-commerce. Through the analysis of the current status of China's e-commerce development of agricultural products, this study found that there are existing problems such as: the imbalance of agricultural products e-commerce development scale in various regions, the difficulty of agricultural products logistics and distribution, the uneven quality level of agricultural products, the lack of community marketing awareness among merchants, and the gap in e-commerce talents. Based on the content marketing theory, this paper draws research conclusions and puts forward suggestions for optimizing community e-commerce marketing.