Determinants of Export Performance of Honey Industries in Ethiopia

Abstract

The study was conducted to identify the determinants of export performance of honey industries in Ethiopia and to establish trends of the Ethiopian honey export volume and honey export value. Specifically, the study aimed to assess factors that determine the export performance of existing Ethiopian honey exporters, to identify the extent at which the determinants have an effect on performance of Ethiopian honey export industry, and to assess the trends of Ethiopian honey export in volume and value. In the study a descriptive and explanatory research designs were adopted and the sampling technique (non-probability- purposive sampling technique) was used to select sample of 96 sample size from 24 Ethiopian honey exporting firms. The data collection methods; questionnaire and descriptive data analysis methods were applied to collect the data. The analysis of the secondary data showed that the trends of the Ethiopian honey export volume and honey export value showed an average decline rate of 53% and 51.5% respectively during 2011-2020. The study recommends Ethiopia to have mandatory honey standard, technical supervision and follow up must be strong to reduce adulteration of honey and enhance quality as it is the major criteria of export standard, establishment of new policies on application of agrochemical crops and pesticides, creating suitable condition to produce honey storage and packaging materials in the country, increase production volume to stabilize domestic market price and increase export performance.