Abstract
Although artificial intelligence (AI) technology has been widely used in the insurance industry at a global scale, studies examining the adoption of AI technology in emerging markets are few and far between. This paper fills this gap by using Cronbach’s alpha, exploratory factor analysis, confirmatory factor analysis, and structural equation model (SEM) to discover significant factors affecting their behavioral intentions to adopt AI technology in Vietnam, a developing country. Data is collected from nearly 470 employees in Vietnamese non-life insurance firms. Empirical findings show that the most important determinant influencing the adoption of AI technology in Vietnamese non-life insurers is attitudes toward adoption. Attitudes toward adoption are positively related to the perceived ease of use and perceived usefulness, consistent with Gupta et al. (2022). Although perceived risk has a negative influence on the behavioral intention to adopt AI technology, it is not a serious issue for insurance companies.
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