Abstract
Tourism is a combined business including four main fields: hotel business; eating and drinking; travelling and entertainment business. The efficiency of tourism business has the huge impact on many aspects of socioeconomic life but tourism business is also influenced by many factors because of tourism characteristics such as the seasonal in business, state and local policy, tourist resource, geographic position, etc. Hence, the objective of this study is to identify groups of factors that affect on the efficiency of tourism business. This is the basis for the authors to suggest solutions for improving the efficiency of tourism business. This study was conducted on the basis of survey questionnaires and interviews with 120 tourist enterprises in Binh Dinh, Phu Yen and Gia Lai in Vietnam about the evaluation perspective of enterprises for factors affecting tourism business efficiency. Data collected from enterprises is handled through SPSS 22.0 software. The results show that there are 6 groups of factors affecting the efficiency of tourism businesses.
Highlights
This study is an experimental research of analysing the factors that affect on the business efficiency of the tourist enterprises surveyed typically in Binh Dinh, Phu Yen and Gia Lai
The analysis of variance (Anova) and exploratory fator analysis (EFA) analysis show that the interrelationship between factor groups has the huge impact on tourism business efficiency (Hoang, Chu, 2011) [14]
This study proposes some solutions and petitions for policy makers to improve the tourism business efficiency
Summary
This study is an experimental research of analysing the factors that affect on the business efficiency of the tourist enterprises surveyed typically in Binh Dinh, Phu Yen and Gia Lai. This study is an experimental research of analysing the factors that affect on the business efficiency of the tourist enterprises surveyed typically in Binh Dinh, Phu Yen and Gia Lai These factors are divided into factor groups affecting on the business efficiency by analysing the interrelation between them. This study proposes some suitable solutions to improve the tourist business efficiency. To make sure of the reliability of obtained results when they are analysed and verified, the authors examined the surveyed samples in the fulfilled, representive and comprehensive aspects by basing on the following criteria:
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