Abstract
This study aims to analyze the effect of the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction and to analyze its influence which can be moderated by the image towards the students’ academic satisfaction at the Economics and Business Faculty of STIKUBANK university. The method of the research is a quantitative approach. The population of the study are 2467 students of the Faculty of Economics and Business, University of STIKUBANK Semarang, with a total sample are 96 respondents. The data collection used is a questionnaire. The methods of data analysis are descriptive analysis and hypothesis testing with moderation regression analysis (absolute value test). The results shows that there is influence on the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction, while the effect is positive and significant. Image variable does not moderate the effect of quality of service on the students’ academic satisfaction.
Highlights
Education is crucial for the progress of a nation, because developing a country is started with education. Sari, et al (2017) stated that, "if the quality of education increases, so does the quality of human resources that can bring a nation to an increasingly advanced civilization."The function of educational institutions is to educate but to provide qualified graduates that give the qualified workforce as well
This study aims to analyze the effect of the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction and to analyze its influence which can be moderated by the image towards the students’ academic satisfaction at the Economics and Business following table is a descriptive analysis of each
The variables used in this study consist of the dependent variable: students’ academic satisfaction (Y); the independent variable: quality of service (X1), educational fee (X2), infrastructures (X3); and the moderation variable: image (X4)
Summary
The function of educational institutions is to educate but to provide qualified graduates that give the qualified workforce as well. Students should get what they want and what they expect; and to achieve that, the university must synergize between students' expectations with the vision, mission, and goals of the university. STIKUBANK University is an educational institution that provides services to the students. The existence of good facilities and services will support the quality of a university and give the academic satisfaction for the students. To achieve their expectation, the university should synergize between students’ expectation and its vision, mission and organizational goals
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