Abstract
This study tested whether it is the repetition of the letter's name and not its shape that is detected faster in a word than in a nonword (Krueger, 1989). Ss judged whether the same letter shape or the same letter name was repeated in a 6-letter word or nonword. When the shape was repeated, the word advantage was nearly as large (about 50 ms) when Ss looked for a physical match as when they looked for a name match. When the 2 repeated letters differed in case, however, the word advantage was very large (208 ms) when Ss looked for a name match and were thus rewarded for nonvisual coding, but the advantage vanished ((-35)-ms word deficit) when Ss looked for a physical match and were thus penalized for nonvisual coding. This indicates that letter names are much more accessible in words than in nonwords, and that words are primarily encoded nonvisually.
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