Noise and levels of processing

Abstract

Three experiments investigated the view that people make more use of relatively surface levels of coding when noise is present, neglecting semantic levels of analysis. In experiment 1 subjects classified words in different ways and then recalled as many as possible. Subjects who received the noise conditions in the order noise-quiet recalled more words than those who received the conditions in the order quiet-noise, but noise failed to interact with the nature of the classification conditions although the usual advantage of the semantic condition over letter-case and rhyme conditions was obtained. Experiment 2 failed to show any effect of noise on physical-name match differences when letter pairs were presented simultaneously. In experiment 3 a delay was introduced between the letters; the noise-quiet subjects were then faster on the physical match than the name match whereas the slower quiet-noise subjects showed the reverse pattern. This could represent an instance of asymmetric transfer from noise to quiet or it could be due to speed per se. Overall, these results argue against a general explanation of noise effects in terms of a passive shift in levels of processing.