Abstract
Analytic hierarchy process (AHP) refers to a decision-making method that decomposes the elements related to decision-making into goals, criteria, plans, and other levels and performs qualitative and quantitative analysis. Ecotourism is one component of sustainable tourism. Due to ecotourism activity, ecotourism links the reserved area with local residents and tourists. The aim of this research is to identify the proper ecotourism activity in Diaoluo Mountain National Nature Reserve with the help of the AHP method. The motivation behind the use of AHP is its widespread use in the decision-making process of selection of suitable candidate or alternative spot for tourists’ activity in the domain of ecotourism. The result shows that the most suitable ecotourism activity is “visit and experience life in the original ecology villages of Li and Miao ethnic minorities with a guide.” The proposed AHP decision-making method has effectively been used to select ecotourism activity based on multiple criteria evaluations.
Highlights
Ecotourism is the embodiment of the concept of sustainable development in the tourism industry, aiming to realize the balance among environmental, economical, and social aspects [1]
Ecotourism especially is fully reflected in the developing countries due to unique advantages of promoting the protection of the local ecological environment and improving the local development [2]
It helps decision makers find the “answer” that best suits their goal rather than a “correct” decision because analytic hierarchy process (AHP) can specify a general objective with respect to a series of alternatives that are evaluated on the different criteria. at is, along with changes in the evaluation criteria, or the weight of the evaluation criteria, the results provided by AHP will change [32, 33]
Summary
Ecotourism is the embodiment of the concept of sustainable development in the tourism industry, aiming to realize the balance among environmental, economical, and social aspects [1]. Different organizations and researchers have defined ecotourism from different focuses. No matter how various the definitions are, the content always concerns 3 aspects: activity of ecotourism, environmental conservation, and the sustainable development of local community [3]. It emphasizes an activity of travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring, and enjoying the scenery and its wild plants and animals, as well as any existing cultural aspects (both past and present) found in these areas [4]. CeballosLascurain provided this definition from the consumercentered aspect [5]
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