Abstract
ABSTRACT This study, following the initial stage of the grounded theory development process, investigates how the COVID-19 influences the tourism practice and management in La Cerdanya, Spain. Empirical data were obtained from a field trip in October 2020 and were inductively analysed to provide pertinent insights. The results show that the current destination planning and management should focus on the local tourism market and destination image rather than seeking for one-size-fits-all solutions, and the existing challenges should be addressed by meeting future tourism trends and strengthening collaborations. Based on the high volume of the political and social-cultural complexities revealed in this study, the implications for ensuing research and practices are presented.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
