Abstract
This purpose of this paper is to elaborate the understanding of destination development of rural tourism in Wanayasa, Purwakarta, Jawa Barat. It has a rich potential for the rural tourism prosperity. Then author incorporates destination development through Butler‘s Area Life Cycle. Research was conducted in August 2015 with qualitative approaches i.e. interview and focus group discussion to 120 respondents which comprises representation from several different group. In addition, some of data also produced from secondary sources such as government regulation and official website. Findings show that Wanayasa possessed their ability in developing aspect of internal factors, attractions and accommodation facilities. Apart from that quality, it is obvious that their rural tourism development is lack of destination management and chaotic strategy marketing formulation as a result of disorganized planning processes. With those conditions, it will be tough for them to formulate the true competitive advantage as a basic foundation of their tourism development. This paper illustrates a detailed analysis of the destination‘s strengths and weaknesses, and a more distinctive understanding of what facilitates a destination‘s competitive position.
Highlights
According to Cunha and Cunha (2005), tourism sector is clarified as an industry associated with travel and leisure
The study area covers 3 villages that are purposed for rural tourism development: Kiarapedes, Wanayasa and Bojong which conducted in August 2015
Wanayasa has become a focus of rural tourism development and an alternative to mass tourism in the region, especially since the local governments have successfully developed Purwakarta regency as tourism destination that attracts many more tourists in West Java
Summary
According to Cunha and Cunha (2005), tourism sector is clarified as an industry associated with travel and leisure. Tourism sector is considered as one of the top and fastest growing sectors in the world which remarkably contributes to the economic growth of the country along with the economic benefits of local communities (Osman and Sentosa, 2013). Tourism is one of the primary contribution for national income in Indonesia. In 2013, tourism sector supported US$ 10.05 billion for national GDP of Indonesia, as well as it was the biggest contributors, after oil and gases, coal, and palm oil. Many scholars have agreed that tourism is a promising sector to promote and support the rapid progress of developing country
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