Abstract

Backfold is a second-hand clothing business in Manokwari city that conventional operates with sales requiring customers to visit the store to make purchases. Therefore, a user interface and user experience website were created to facilitate online purchasing without the need to visit the store. The design of the user interface and user experience utilizes the user-centered design (UCD) method with the Figma design application. This method was chosen to design user interface and user experience that involve users based on their experiences. The results of testing using the Maze.design application show that the design of the user interface and user experience is user-friendly with an average usability score of 97.

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