Design and Implementation of User Interface and User Experience in Online Sales Applications At Sugosha Pharmacy With User Centered Design Method

Abstract

The health sector, such as pharmacies, is currently growing in line with technological developments from year to year. The existence of online drug distribution proves the development of the health sector, especially pharmacies. Circular Letter Number HK.02.01/MENKES/303/2020 to prevent the spread of COVID-19 from supporting online drug distribution, increase sales and prevent the spread of COVID-19, of course, needs to be done in all pharmacies, including Sugosha Pharmacy, which currently does not have a drug sales application. Based on these problems, Sugosha Pharmacy requires an online sales application, namely an e-commerce website. User interface and user experience are needed to design an e-commerce website to look attractive and easy to use. To design and implement the design, user-centred design is used. User-centered design is an iterative design process that requires designers to focus on users and their needs at every phase of the design process. This research produces the user interface and user experience of the Sugosha Pharmacy e-commerce website for sellers and buyers and a front-end for the Sugosha Pharmacy e-commerce website for sellers. System Usability Scale used to test the user interface design and user experience of the Sugosha Pharmacy e-commerce website. The Usability Scale system results in the seller's part design being used well and the buyer's part design being used very well. Then for the front-end of the e-commerce website, black box testing is carried out, producing features that run according to the design.