Designing Kapanewon Nanggulan Branding through Storytelling

Abstract

Abstract. Kapanewon Nanggulan is the sub-district capital in the Kulon Progo area of ​​the Special Region of Yogyakarta (DIY), which has a lot of tourism potential, both natural tourism and culinary tourism, which, of course, offers excellent comfort for all tourists or visitors from outside the area. The problems found in Nanggulan are tourism actors in the Nanggulan area that have not been well coordinated. Nanggulan does not yet have a brand identity that can cover all tourism brands in the region. Natural tourism potential has not been positioned consistently. Therefore, the community service team recommends the solution for making the umbrella brand Nanggulan a regional identity that accommodates all tourism brands in Nanggulan and Making a Graphic Standard Manual as a reference book for applying the umbrella brand to all promotional media. The result of this dedication is the identity of the Kapanewon Nanggulan destination, which is designed as a differentiator from the image of rice fields on the hillsides of Menoreh. Novelty in this study is visualized through the key visual of terraced rice fields, which are made in a topographical style, a la digital map, so that it is hoped that potential tourists will be familiar with them.