Abstract
E-commerce experiences have seen a rise in consumer usage since the beginning of COVID. These websites and their design have come under scrutiny over the past decade for their use of cognitive biases and heuristics to influence consumer behavior in a manner that maximizes shareholder value. Researchers have been examining who should be held accountable for processes and experiences that may cause consumers harm. This paper explores the role of the e-commerce website designer to understand better if they are best positioned to adopt ethical nudges within e-commerce design. This pilot study uses the Archer design methodology to construct a prototype which is then evaluated through a qualitative analysis from an expert panel to assess the feasibility of implementing ethical nudges within the e-commerce experience.
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