Abstract

The theory of cognitive modes states that individuals have unique and dominant ways of receiving, processing, and using information and that these styles influence behaviors and abilities. These abilities are natural talents. Every profession uses different. The work someone is most likely to enjoy and be successful in is work that uses his or her specific abilities. Research identifies three dominant cognitive modes for industrial designers: creative thinking, visual thinking, and adaptive thinking. This paper describes a series of experiences developed to help assess creative, visual, and adaptive thinking in students that are considering the industrial design program at Brigham Young University.

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