Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research

Abstract

This paper outlines the purposeful adaptation and utilization of the design thinking process in an innovation case involving market segmentation in social network research. Based on a case study, this paper combines the design thinking process with systems approach methods to foster innovation in social network analyses. The paper details the entire process, from the initial stages to the development of a viable solution defined in the final assignment for programmers. The case study emphasizes the effective use of systems thinking tools and demonstrates the value of combining these two approaches to meet the needs of the innovation process. The paper aims to narrate the entire process and highlight critical points in a real-world case study. The focus was on the challenge of creating a market segmentation tool for researchers and marketers in the realm of social network analysis.