DESIGN RANGES IN KITCHEN FURNITURE ACCORDING TO THE BROAD RECOMMENDATION SYSTEM FOR THE CITY OF BAGHDAD

Abstract

Our research deals with one of the modern systems of management, which is the widespread recommendation used in the management of productive institutions that the Iraqi consumer in general and the citizens of the city of Baghdad deal with in particular, as these institutions work and compete with each other to provide the best products in a way that meets the desires of customers to the fullest extent. The problem of the research appears here, which is whether Implementing a distribution system in factories producing kitchen furniture? What are the designer’s ranges to produce the final product according to that system? Therefore, our research aims to demonstrate the reality of implementing the broad procurement system in local furniture production factories in the city of Baghdad, and to demonstrate the extent of the design achieved for the designer, producer, and consumer in that system. While the research includes the spatial and temporal boundaries represented by kitchen companies in Baghdad located on both sides of Karkh and Rusafa for the period from 2018- 2021, as well as identifying and defining the scientific terms for the research, which include the following theoretical framework axes (what broad marketing is, the diversity of products within marketing, and the necessary requirements for advertising. As for The research methodology is based on the descriptive approach in determining the research samples, as the researchers relied on the purposive selective method with a percentage of 31.25% of the original research population represented by sixteen companies, which was the measurement too