Abstract

Design practices inherently cope with meaning making, but the semiotic notion of sense seems to be misled. Despite the evolution of Industrial Design over the past years, design research has been widely criticized for its groundlessness. In 2009, we proposed theoretical frameworks to overcome the absence of specific foundations to support empirical research in design semiotics. Funded by Whirlpool Latin America in partnership with Fapemig (2010-2012), such frameworks were built on ethnographic methods and had their assumptions empirically tested. The results showed that carrying out theoretical and empirical research simultaneously is epistemologically effective. In 2013, a theoretical-empirical phase started, yet several issues remain unclear. Some theoretical advancements have been achieved, such as The Trefoil Model, but now there is a need to face further questions, such as: How to cope with evidence in field research within design semiotics? Are we taking on the development of a Theory of Design Consequences?

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