Abstract
Kampung batik Giriloyo is one of the centers of batik tulis production in Indonesia, located in Yogyakarta. During Covid-19, the number of visitors decreased from 600 – 1500 people per day to 50 people per day. Based on data from the financial department of Kampung batik Giriloyo, sales of Giriloyo’s products have also decreased by 67.78% from 1.997 billion to 643.3 million. In addition, based on data from Bank Indonesia, e-commerce transactions in Indonesia increased by 18,1% (98,3 million transactions) with transaction values increasing by 9,9% (20,7 trillion) during covid-19. Based on these problems, by taking advantage of technological advances, the researcher proposed to design a sales application as an alternative to increasing the sales of batik products in Kampung Giriloyo. This study aims to determine the features needed by visitors in Kampung batik Giriloyo for application using the quality function deployment method to determine customer needs and the system development life cycle to design application models. The results of this study are 9 lists of customer needs for the application, the features for the application, and the prototype of the application.
Highlights
Giriloyo batik village is a batik tulis community in Giriloyo hamlet, Wukirsari village, Bantul district, Yogyakarta, which focuses on selling hand-batik tulis products produced by 12 batik groups in Giriloyo
The preparation stage in this research consists of several stages. the first stage is the observation of the object of research to find out the existing problems. the second stage is a literature study on Quality function deployment, system development life cycle and figma. the third stage is the identification of problems that occur in the object of research
Based on the calculation using formula (3), the result of the number of samples to fill out the questionnaire was 67.65. for errors, the sample is rounded up to 70.VOC data obtained from the questionnaire was tested for validity and reliability testing. all variables in the questionnaire were declared valid R count ≥ R table (0.235)
Summary
Giriloyo batik village is a batik tulis community in Giriloyo hamlet, Wukirsari village, Bantul district, Yogyakarta, which focuses on selling hand-batik tulis products produced by 12 batik groups in Giriloyo. Based on the researcher's interview with the batik village manager, Ibu Khibtiyah, sales of batik products in 2020 experienced a drastic decline compared to 2019. The percentage of decreased sales reached 67.8% from 1.997 billion to 643.3 million. This happened because of the social restrictions imposed by the Yogyakarta government as a result of the 2019 Covid pandemic. Visits in the Giriloyo batik village decreased from 600-1500 people per day to 50 people per day. This has a direct impact on the sales of batik tulis products in Giriloyo village
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