Design of Power in Creative Works by Rozaliia Rabynovych

Abstract

The aim of the research is to reveal the meaning of the concept «design of power», and to show the principles of forming the image of power, using creative works by Rozaliia Rabynovych. Research methods. Method of visual assessment, method of analysis of the works by R. Rabynovych as well as method of concept and art analysis have been used during the research. Scientific novelty and practical significance of the research. The concept «design of power» has been coined, its applicability in this very meaning has been justified. Creative works by a little-known artist Rozaliia Rabynovych have been introduced to the broad public, the series of her agitation placards has been analyzed for the first time ever. Conclusions. The results of the research showed the characteristic methods of creating the image of power in different periods of human development and interrelation between social structure and artistic means to present power. Namely, archaic trends in the ideological model of presentation the fundamental values of the society have been emphasized. In the context of propaganda creativity in 1930s a truly original approach of a little-known artist Rozaliia Rabynovych to create agitation placards has been discovered. In particular, a correlation between her artistic manner and stylistics of a then-forbidden suprematism. Creating the design of soviet power in collaboration with other artists R. Rabynovych made an attempt to shift away from primitive narration of social realism. Her searches were directed at formalizing the figurative and artistic series of soviet agitation art in the spirit of avant-garde.