Design of Gender Opinion in Interactive Film Lipstick

Abstract

Gender discrimination means any kind of bias based on a person's gender. There are numerous elements of our existence in which it manifests itself through various forms of media. Stereotypical characters are frequently used in today's media. This paper introduces a character-driven cinema technique, borrowing techniques from dramatic character design to create unique protagonists and antagonists. This article covers the findings of a research-driven design project in which the Multimedia Art Thesis Project investigated gender stereotypes and analyzed the media's role in their continuation. Students learn by creating, and the results of their research on gender perception and literature review, a visual review of various subject-oriented films and characters, several stories, and character design choices regarding neutral characters are embodied in their critical project outcomes such as plot, setting, characters, environments, conflict, and related to how specific features in a character design can strongly address gender dissonance. We make a creative provocation toward a model of gender inequality. This study presents the user's perspective through an interactive film that adapts to the viewer's decisions. In this narrative, lipstick is a metaphor for the protagonist’s internal conflict over whether or not to comply with societal expectations for women as a girl and whether or not to pursue her dreams. It becomes clear by the end of the paper that our immediate environment and culture play a crucial part in shaping whom we become.