DESIGN OF DEFORMATION ILLUMINATION TYPOGRAPHY AS A VISUAL IDENTITY OF AMPEL ARAB VILLAGE

Abstract

The visual identity of a destination can not only be achieved through the design of promotional media, but can also be achieved through typographical landmarks. Typographic landmark design as a visual identity of a tourist destination can be designed through the illumination of the deformation of the letters. Reference objects are obtained from objects that are commonly found in the area and become the characteristics of the area. This design is implemented in a religious tourism destination in Surabaya, namely the Arab village of Ampel. Kampung Arab Ampel is a village inhabited mostly by people of Arab descent. The Arab village of Ampel is the gateway to the spread of Islam in Java, especially in Surabaya, which was brought by Sunan Ampel. Now, kampung Arab has become a center for Islamic education and cultural development. The purpose of this research is to contribute to the science of design, especially typography, to the people of Surabaya so that it can be used as the visual identity of the village. The design was carried out using qualitative methods through observation, and literature study. Data analysis is used to analyze the right typography design to be used as a typographic landmark design concept. The results of this study are environmental graphics in the form of typographic landmarks that have a visual identity according to the characteristics of the Arab Ampel village.