Design Of Communicative Event: The “Communicative Navigation” Method

Abstract

Regarding design as a communicative practice calls for new methods of conceptual work. If the goal of design is a communicative event then concept should be regarded as a dynamic process of the generation of meaning, which creates a shared communicative space of conformity and understanding. As the communicative event cannot be reckoned in advance, its design should be not the implementation of a particular concept, but its dynamic and nonlinear application. The methodological resource of the neopragmatist theory of social action helps understand the designer’s conceptual work as a diversified and partly spontaneous interaction between all the aspects of the situation and present the concept as a textual framework that isn’t just a delivery of the initially constructed design but the process of its evolving. Such conceptual work requires flexibility, quick response, and improvisation from the designer. The “communicative navigation” method is key to the achievement of this goal. This method is based on the idea of spatial and contextual thinking, which helps create a conceptual framework as an open semiotic system. The use of the “communicative navigation” method activates the designer’s imagination, nonlinear thinking, and intuition, helping them develop complicated projects that generate communitive events.