Design of Children’s Product Packaging Preference Based on Big Data Machine Learning

Yuan Gao,Wenqing Wu

doi:10.1155/2021/8424939

Abstract

Children’s product packaging is also gaining more and more attention from the society as the hope of the future of the homeland and the most interested groups of the society. However, the current packaging design for children’s products is uneven and lacks a good user experience. Therefore, the packaging design of children’s products needs to be improved urgently. Therefore, this article uses big data and machine learning technology to first investigate the packaging preferences of children’s products, and on this basis, designs a product packaging style that is more in line with the current children’s preferences and needs, which provides a reference for subsequent related research. In order to find out the preference of children’s product packaging under big data machine learning, this article uses the literature method, questionnaire survey method, interview method, experimental method, and other research methods to conduct research on the basis of previous research. The results of the study show that the packaging preferences of children and parents for children’s products are mainly affected by the color, type, and material. Children’s products of different colors have different attractiveness to children of different ages, and the difference can reach more than 20%. Parents’ children’s products are mainly affected by the materials and uses of the products, and products that are useful for children’s education and growth are more favored by parents. This shows that if companies want to increase the sales of children’s products, they need to consider the ideas of children and parents at the same time to achieve their goals.

Highlights

In recent years, with the development of the society, the number of children’s products has been increasing in the consumer market and competition is intensifying
As an important visual element of packaging, modeling plays an important role in the design of packaging for children’s products [1]
According to the theory of the bionic design, this article is dedicated to summarizing the methods and principles of the bionic design [3]

Summary

Introduction

With the development of the society, the number of children’s products has been increasing in the consumer market and competition is intensifying. By investigating the current situation of children’s product packaging in the domestic and foreign markets, it is analyzed and found that children’s product packaging has a trend of simplification. How to make good use of the role of various elements in product packaging design to promote children’s physical and mental development and eliminate potential safety issues as much as possible has gradually become a modern packaging design for children’s products, an important task [5]. Taking the design system of design methodology as the starting point, combined with relevant theoretical knowledge of the design, aesthetics, etc., an in-depth design analysis of children’s food packaging shapes was carried out and practical operability and detailed design techniques and principles were summarized and summarized for children’s food The design of the packaging shape provides a reference

Preference Design Methods for Children’s Product Packaging

Children’s Product Packaging Preference Design Experiment

Analysis of the Preference Design of Children’s Product Packaging

Powder Purple

Findings

Conclusion