Customer Service System Design Based on Big Data Machine Learning

Abstract

In recent years, with the rapid development of big data, traditional offline transactions have been moved to online in large numbers driven by the Internet. The virtual nature of online transactions has caused it to have problems such as difficulty in guaranteeing product quality and difficulty in user consultation. In addition, consumers are paying more and more attention to the quality of services, and the participation of customer service in the process of online transactions is very important. However, the current e-commerce market in our country is large and the number of online shopping users is extremely large. Customer service personnel are facing great work pressure. In addition, customer service has the characteristics of difficulty in recruiting, high labor costs, and high turnover rate. Such a dilemma is not conducive to our country. The sound development of e-commerce needs to be solved urgently. In order to solve these problems, it is a good method to apply related technologies to realize the automatic response of customer service. The purpose of this article is to design and research a customer service system based on big data machine learning. This article first through the understanding of the basic concepts of big data, and then extend the core technology of big data. Combining with the design ideas and concepts of contemporary customer service systems in our country, we will discuss the design and research of customer service systems based on big data machine learning. Research shows that traditional customer service in the era of big data can no longer meet people’s growing needs, and customer service systems based on big data machine learning are more efficient and convenient.