Abstract
Due to the advancement of advanced technologies such as artificial intelligence, robots, autonomous vehicles, healthcare, virtual reality, augmented reality, etc. and the popularization of smartphones, it stimulates customer interest and leads voluntary participation in order to maximize interactive communication in all industries The gamification strategy incorporating games began to emerge. A representative field that generates results by easily introducing such a gamification strategy is the education industry that seeks to improve the educational effect by utilizing the elements of corporate marketing strategies and games such as challenge, competition, achievement, and reward. Recently, gamification research is being conducted to effectively apply AI and big data, the core technologies of the 4th industrial revolution in all industries. Gamification is actively forming markets in Europe and the US, and it can increase customer loyalty and productivity by applying various roles applied to games in other industries as well as serious games. The purpose of this study is to design and implement a gamification service platform based on artificial intelligence technology and operate the implemented system to expand the area where the gamification service applied to the existing marketing and consulting fields can be used. The designed gamification service platform can be applied to education services that increase learning efficiency by analyzing the predicted learning attitudes of trainees, and through successful research cases, it will be able to provide immersion effect to trainees and teaching method research to educators.
Highlights
With the rapid development of digital technologies such as 5G, artificial intelligence, blockchain, virtual reality, and augmented reality, and the spread of various smart devices that have become necessities for daily life, interactive communication between companies and consumers has been maximized.Gamification is a compound word of ‘game’ and ‘~fication’, and it induces customer behavior by applying a game format to various industries [1]
D. (2020) conducted a study to present the direction of gamification as an effective marketing strategy by identifying the implications of using gamification, which became a trend, and analyzing gamification techniques and factors that appeared in various cases
All industries are conducting gamification research that effectively applies AI and big data, which are the core technologies of the 4th industrial revolution that converges the boundaries of artificial intelligence, robot technology, life science, and physics.Gamification, which is actively forming markets around Europe and the United States, can improve customer loyalty and productivity by applying various dynamics applied in games to other industries, not just serious games
Summary
With the rapid development of digital technologies such as 5G, artificial intelligence, blockchain, virtual reality, and augmented reality, and the spread of various smart devices that have become necessities for daily life, interactive communication between companies and consumers has been maximized.Gamification is a compound word of ‘game’ and ‘~fication’, and it induces customer behavior by applying a game format to various industries [1]. A design guideline was proposed that considers the color code, layout and effective strategy for applying the gamification methodology. Sungjin P. et al (2020) conducts research to help understand work stress by analyzing the relationship between fun experiences, learning effects, delivery effects, and learning flows when teaching job stress using gamed board games in the work stress training course. Through the results of the study, students were interested in and actively participated in visual design classes and game tools using gamification, and found that they had a positive effect, such as increased understanding and interest in visual design[4]. According to the results of the study, 63 rules related to game mechanisms and 37 related rules were found out of fun experiences, and were applied to suggest the direction of gamification design to improve games and digital addiction [5]
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