Design Models for Estimating Customer Volume Based on Competitors

Abstract

The purpose of this study is to determine the approximate volume of X company subscribers based on their competitor conditions. The technique used is to estimate the volume of customers with the help of WINQSB Software in the forecasting of linear regression. Based on statistical calculations from five competitors, there are only two companies that significantly affect the customer volume. Based on hypotheses expressed, the influence of A and B company against X company performance of 95.13%, such influence at probability level 0.00<0.05. The influence of A company negatively impacts the accuracy of the significance value 0.019<0.025 and the influence of B company affects Positiv with the accuracy of the significance of 0.00<0.025 value, both conditions indicate a significant effect on the company’s performance. The design model to estimate the customer volume of X company is 397,691.71-53.26 (PT A) + 61.59 (PT B) + 0.22. Thus, the company can use the model to estimate the volume of customers for future conditions, and this model can be used as an illustration to determine strategic decisions in the face of competitors. Strategic direction of X company where the company should be able to seize the market share of A company. X company Let B company grow naturally or create aligned marketing strategy.