Abstract
Because the insight is raising that waste prevention needs an integral product chain approach, a product chain project was awarded with an International Solid Waste Association grant. The project decided to focus on jeans because of the large environmental impacts of cotton and the low recycling rates. The project used an open innovative approach by involving many actors from the different phases of the chain and included student and applied researchers. In a 'design jeans for recycling' students' workshop, prototypes of jeans that are easier to recycle have been developed. Integrating the new generation from different disciplines in the project proved to be very successful. The results show that an open innovation process can lead to very creative ideas and that lessons learned from this project could be used to develop new chain projects for other products. An important condition is that key actors are willing to cooperate in an open innovation approach.
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