Abstract
Abstract This article discusses the role of design in collaborative scientific research, through an analysis of the human-scaled models produced by designer Will Burtin for the pharmaceutical conglomerate Upjohn. It argues that such models triggered an intimate co-dependence between architectural techniques and biological theories, consolidating biology into a form of construction—a form of building. Within the context of corporate-sponsored scientific research of American postwar, Upjohn embraced unorthodox methods of mass media communication to engage the public with scientific narratives. It was through such unconventional techniques that design concerns—form, scale, construction, aesthetics—were placed at the forefront of scientific debates.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
