Abstract
Shopping is an inherent part of the daily life, above and beyond the trend of online shopping is proliferating around the world day by day. The technology oriented and technology founded economies are redefining the ways of online shopping. Buying and selling have been widely transformed as many people fancy making their shopping from online stores rather than going to conventional markets. Pakistan is reflected to be world's 2nd leisureliest adopter of online shopping, whereas most of the buyers are males. Markedly, Women are even more reluctant towards online shopping. In today's busy life working women have pressure to manage both house and office affairs, so significance of online shopping for women can never be overlooked. Numerous factors are marked out which make women purchasers reluctant to embrace this shift. Henceforth, responsibilities lies on the shoulders of designers and websites developers to fine-tune the interface design for female users. This paper analyses women's experience with prevalent online shopping websites in Pakistan and suggests some viable solutions to design a pleasant, efficient and usable website interface for female users to provide better online shopping experiences.
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