Design Business and Website on the Establishment of Tour Guide and Tour & Travel Platform

Abstract

<p class="02abstracttext">Indonesia is a country with 16,056 islands, well known for its natural wonders and cultural heritages. Indonesia’s Travel and Tourism Competitive Index is 4.3. There is a good opportunity in establishing a business involving tour guide and tour package providers. In this paper, feasibility analysis is done based on market, technical, and financial aspect. The market aspect result shows total demand projection, which is 9,881 and 269 for tour guide booking transaction and tour package provider membership respectively during the first year of establishment. The technical aspect result shows the business process design, website design, and the operational need of the business. The total time needed for overall business process is 689.83 hours in the first year. And to operate the business the numbers of employees needed are one each for managing director, marketing, website admin, tour package provider manager, and tour guide manager. Two employees are also needed for each financial department and call centre position. The financial aspect result shows that the NPV of this business is IDR 162,798,046. The payback period is 4.339 years, and the IRR is 24.47%. The salary increase, demand decrease, and price decrease sensitivity are 6.96%, 2.86%, and 0.94% respectively.</p>