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https://doi.org/10.25384/sage.c.4309418
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Cite Journal: Journal of Service Research |  Publication Date: Nov 20, 2018 |
Affiliation: Kiel University, University of South Australia, NEOMA Business School
This study integrates Kaplan and Kaplan’s framework on informational variables (mystery, complexity, legibility, and coherence) with construal level theory to examine how managers can use the visua...
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